E-commerce
Re-Hood: Making sustainabe fashion stylish and memorable
Project niché
Client
Year
So, what's the problem?
Eco-fashion platforms often feel plain and forgettable. 75% of users described the experience as bland, making it difficult to build a lasting brand connection. Half of users abandoned carts due to clunky UX, confusing layouts, and unclear return policies.
How did I solve it?
I designed the platform to be intuitive, gave eco-fashion a bold visual identity that breaks the ‘boring’ stereotype, streamlined checkout with smart microinteractions, added transparency around product sourcing, pricing, and returns to build trust, and created an adaptive mobile version for a seamless experience across devices.
What was my process?
I followed the Design Thinking framework, starting with a client call to understand their vision and defining two core user groups. After user surveys and competitor analysis, I built wireframes, tested early versions, and iterated on layouts and interactions under a style guide until the design was polished and complete.
Challenges & Success
Balancing bold visuals with accessibility on a dark UI was tough under tight time and budget constraints. Early feedback and usability testing guided quick iterations, and after refining the design, the platform achieved 100% task completion.
