AR & E-commerce
SightSync: Advanced AR try-on for modern eyewear shopping
Project niché
Client
Year
So, what's the problem?
Users struggle with online eyewear shopping because they can’t accurately see how frames will fit or look, which lowers confidence and leads to constant second-guessing. Many abandon their carts, resulting in a disconnected shopping experience that frustrates users and reduces conversions, limiting business growth.
How did I solve it?
SightSync is an app that gives users precise, trustworthy eyewear guidance powered by advanced AR and helpful tools, including a PD scan, a virtual stylist bot, doctor appointments, and an intuitive lenses configurator, making online shopping seamless and reliable.
What was my process?
I began with research, including ethnographic studies and competitor analysis, to define the target audience and uncover key pain points. Using these insights, I structured the app with a content inventory and sitemap, then created a visual system with moodboards, colors, typography, and screens for Android and iOS. The interactive prototype was tested with users, iterating based on user feedback.
Challenges & Success
The project involved a large number of screens, so I had to carefully consider every interaction to keep the app intuitive. After the second round of usability testing, the completion rate reached 100%, and Task Ease (SEQ) improved from 4.2/5 to 4.7/5, showing that the app had become significantly easier and more enjoyable to use.
