Advertising
Tea Harmony: A digital escape from urban city hustle
Project niché
Client
Year
So, what's the problem?
Tea Harmony brings calm in real life, but the brand struggled with its online presence. The website lacked a strong visual identity, offered no clear path for visitors, and didn’t tell the brand’s story or create moments that encouraged people to return.
How did I solve it?
I designed a calming landing page that mirrored the ritual of tea and increased time on site, built a distinctive visual identity to strengthen recognition, added subtle interactions to help visitors discover events, and told the brand story through visuals and copy to deepen connections and encourage repeat visits.
What was my process?
I started with research to understand the audience and spot gaps in competitor sites. Then I gathered references and sketched ideas to explore tone and layout. I built out wireframes, tested the flow, and refined the structure. Finally, I defined a visual style, built a UI kit, and wrapped it in an animated prototype.
Challenges & Success
Balancing minimalism with clarity required careful tweaking to keep the layout clean without feeling empty. The real challenge was designing calm without being boring. Through testing and iteration, the project succeeded in creating an emotional connection, helping visitors feel the brand’s serenity even before they interacted.
