Sorelle
The cosmetic store team used to rely on a scattered mix of apps and manual processes. I designed one centralized system to organize their workflow, exploring how AI could streamline tasks, reduce friction, and surface insights.
• Sorelle’s team didn’t have a proper internal system, so operations were messy, slow, and hard to manage. • Too much time was lost to repetitive manual tasks like tagging, filtering, and content sorting. • The team lacked real-time insight into performance, making it difficult to track progress. • Role clarity was missing, which often led to miscommunication and duplicated work. • Poor mobile access made managing tasks on the go difficult and delayed work.
How did I solve it?
• Centralized the workflow with an admin panel, uniting tools, tasks, and insights in one system. • Introduced AI automation to cut manual work and free time for higher-value tasks. • Added real-time dashboards, improving visibility and speeding task completion by 40%. • Implemented role-based permissions to clarify responsibilities and reduce confusion. • Designed a mobile version, with 96% of users reporting improved flexibility.
This time I followed the Double Diamond framework to stay grounded in real team needs. I began with a competitor analysis, then mapped a user persona and built a customer journey around her pain points. During brainstorming, I used “How Might We” prompts to guide ideas, then sketched and iterated the design, testing and refining until the panel felt complete.
Challenges?
Managing a lot of information without overwhelming the user was the biggest challenge. I had to simplify the experience without losing functionality—focusing on clarity while still supporting different workflows. The biggest lesson? I learned that designing for complexity requires making careful decisions about what to show and when to show it to keep user in control.
